Willa Cather :: essays research papers

     Willa Cather composed a few awesome stories and books. In the wake of perusing or review three of them and perusing a little about her different takes a shot at the Internet, I have seen that every one of them share things for all intents and purpose. I have seen that her works periodically include family circumstances and how various kinds of individuals manage demise. The narratives will in general mirror a period in her life I would accept. They are additionally reflected near her home in commonly. The tales will in general utilize similar sorts of discourse and have comparable characters too.      In the film, O Pioneers!, the family is torn by death in a few different ways. The dad kicks the bucket in the start of the film. He makes Alexandra the leader of the family since he realizes she will keep the land and that she can think about the family the best. As it were, it appeared he realized she would best regard his choices before his passing. It is along these lines as of now that passing and families are presented. In a restricting situation, the stone worker, Harvey, in â€Å"The Sculptor’s Funeral,† had no family to miss. He was essentially tossed out of the family after they understood he didn’t very fit in where he was conceived. It didn’t appear as though he gave it a second thought however in light of the fact that he despite everything got effective in Boston. He kicked the bucket and was taken back to his old neighborhood in the wake of being an untouchable there before his prosperity. At the point when he was covered in h is old neighborhood he was not talked of brilliantly. He was essentially made an article for the town to mock. His solitary companion who was a legal counselor there defended him toward the finish of the story indicating the entirety of the townspeople that they were so merciless to Harvey.      I read an article on the Internet about her and as she composed â€Å"Neighbor Rosicky† her dad experienced a respiratory failure and kicked the bucket from it. It nearly appears in the keeping in touch with you can tell the adjustment in the disposition after her father’s demise. This brings her own life into her composition and makes it novel while connecting to the story well. I trust it even said that her conditions were utilized in her composition for the rest of the story.  â â â â Willa Cather was brought up in rustic Kansas. Her composing likewise mirrored a nation life environment. Her accounts once in a while occurred in bigger urban communities since she didn’t think a lot about them.

“Nineteen Eighty-Four” by George Orwell Essay

Winstons proclamation is ambiguous and must be appropriately tended to before we can get to its legitimacy. The word trust in itself is intentionally uncertain as Winston neglects to make reference to what this desire is for. Winston might be discussing any expectation of transformation and the oust of government as a pony shaking flies. For this there is at last practically no expectation in the proles because of the pointlessness communicated in the books finishing as even our socially mindful storyteller surrenders to the cunning of Big Brother. In any case, substantially more than this Winston might be discussing trust later on, trust in opportunity from social mistreatment and the oppressive system of the Party, trust in the ultimate objective of this upheaval. Winston composes this announcement having quite recently portrayed the manner by which the Party has controlled sex, one of the basest human senses as per Freud, into a dismal demonstration and endeavors to wipe out the orgasm.The opportunity from this kind of oppression is undeniably more inside the scope, and somewhat is as of now accessible, to the proles. The proles, hastily, have definitely more substantial opportunity than the gathering individuals since they can enjoy their own exercises during leisure time which party individuals are not allowed. The proles are less enthusiastically checked by the Thought Police or gathering authorities and in principle are permitted to live however they see fit. Notwithstanding, in principle, the gathering individuals are too permitted to live however they see fit the fact of the matter is altogether different as will be examined later. It is faulty whether Winston himself holds any expectation in the proles. While navigating the prole locale of London he re-states and revises his earlier statement, this time saying if there was trust it lay in the proles. This proposes he has arrived at the resolution that there is quite trust other than a hypothetical one. The utilization of if and was shows that Winston isn't so much communicating an expectation but instead philosophizing on theoretical ideas, a substantial ridiculousness which he knows are far off in all actuality. These hypothetical realities are communicated as critical to Winstons mind as he relies upon them to remain rational, he composes the aphorism Freedom is the opportunity to state that two in addition to two make four. On the off chance that that is in all actuality, all else follows. His expectation in the proles is a piece of a similar idea. Winston needs to understand his reality regardless of how pointless it may be, he needs to stick on to the pos sibility of expectation in spite of its inconceivability. The manner by which the proles are depicted shows how they can work inside the universe of Nineteen Eighty-Four and monitored in spite of having certain degrees of opportunity. Toward the beginning of part seven we are given the intensity of the proles to such a degree, that we are even given the insights that it contains 85% of the number of inhabitants in Oceania. In spite of the fact that Winston continually communicates their colossal potential their pointlessness is immediately clarified as their drive is guided into immaterial bearings. Winston confounds a quarrel about pots for the beginning of an upheaval. The juxtaposition of these two thoughts serves to accentuate the unsatisfying outlets of the proles as the two are social polars, one an essential change in the very operations of society, the other a trivial fight over kitchen utensils. Another outlet for the proles is a lot of center based on the lottery to such a degree, that it turns into the guideline if not by any means the only explanation behind staying alive. The way that this lottery is to a great extent nonexistent shows the degree of control that the gathering is as yet ready to force upon the proles, regardless of giving off an impression of being a decision. The gathering is misleading their expectation while obviously giving it in a controlled framework. By all accounts, the manner in which the proles live doesn't have all the earmarks of being altogether different from genuine in 1940s London. At the point when Orwell furnishes us with a rundown of their exercises the consideration of home and youngsters, negligible fights with neighbors, films, football, brew, or more all, betting, fill dup the skylines of their psyches it is by all accounts a grim depiction of London as opposed to an inaccessible tragic future. We can relate to Winstons musings and emotions yet we can relate to the proles ways of life. Considering Orwells somber view and absence of confidence in social frameworks and British life all in all he is probably going to join a specific shame and absence of confidence in a way of life which emulates it. Winston talks broadly of the dull, nonpartisan life which neglects to satisfy its own desires the truth was rotting dirty urban communities where deprived individuals rearranged back and forth in broken shoes. This again appears to be progressively similar to a general social discourse of the London of Orwells time as opposed to a notice of things to come whichâ pervades the remainder of the novel. Orwell is obviously disappointed both in reality and the universe of Nineteen Eighty-Four. The proles, it appears, however having progressively evidential opportunity are entirely subjugated by the gathering as the remainder of Oceania. They are viewed as underneath doubt demonstrating them to be intellectually awkward and subjugated, maybe making them more prominent losses of Big Brothers system. The proles are a definitive gathering item, showing no danger notwithstanding an absence of management by means of Thought Police or telescreens. They show no aspiration, can utilize doublethink and don't scrutinize business as usual not at all like Winston and Julia, both gathering individuals. As Syme says the proles are not individuals, they have lost all idea of opportunity or anything outside of the gathering without the need of newspeak to decrease these ideas for them. Winston states he knows HOW yet I don't have the foggiest idea WHY. His diverge from the proles shows the Why. The very reality he thinks this announcement and questions the gathering shows why the gathering has need of thought police to monitor him. There is no requirement for this among the proles since they are not shrewd enough to revolt, yet wise individuals from the gathering who can philosophize on ideas of opportunity are undeniably progressively perilous to the gathering. It is vital for them to be coercively fed conventionality to monitor them and remove the individuals who can't be. Winston contains the central quiet protestation during the bones which essentially is absent in the proles. There is no expectation in the proles uprising since standard or not, they will never step up to the plate and do as such and every one of the individuals who can summon them are searched out by Thought Police. The proles are introduced as, on a very basic level, similarly as abused as gathering part yet simply through various methods. The gathering individuals are urged and required to utilize Newspeak in order to lessen the English language and the unconventional ideas that go close by it. In spite of the fact that proles, then again, use Oldspeak as well as their own vernacular of it and effectively decrease the words themselves by precluding letters. The arrangement by means of which Orwell presents this accentuates this point since he doesn't just preclude the letters however puts a scramble in their stead Ark at im! Considers isself a barman and dont knowâ what a 16 ounces is. The proles disintegrate letters and language voluntarily, showing the way that they also will normally move toward the gathering. Essentially, the discussion of the proles, however they are allowed to contend without raising doubt is eventually as pointless as those individuals from the gathering. The discussions are still not trades of perspectives or thoughts yet the duckspeak of the Ministry of Truth cafeteria. The proles contend among each other while never really halting to hear every others input. We can see this both in the event when the men have a discussion over the lottery and Winstons discussion with the elderly person in the bar. Discussions run in corresponding with one another instead of meet and the feeling of individual seclusion of perspectives remains. Since, as perusers we realize that there is no desire for Winston or the other party individuals, by observing the likenesses we are indicated that there too is no expectation for the proles. At last the proles are not any more equipped for realizing the progressive changes that Winston seeks after than the gathering individuals. They have a more noteworthy potential since, as the gathering motto states, proles and creatures are free. Be that as it may, they are just free similarly a creature is free. They are not genuinely free, through Winston's eyes, to guarantee that two in addition to two equivalents four since they have no psychological tendency to do as such. The proles contain the expectation of social opportunity which Winston wants however can't use it since they are intellectually oppressed without the requirement for Thought Police, ambitionless and at last sad. Book index: George Orwell †Nineteen Eighty-Four

A River Runs Through IT Movie Review Example | Topics and Well Written Essays - 750 words

A River Runs Through IT - Movie Review Example The film closes with Norman turning into an English instructor and dating Jessie. Paul turns into a fruitful columnist, however his foul dealings of drinking and betting lead to his demise. This paper is a reaction to the film A stream goes through it. Tom’s is the job of a harsh dad and a Presbyterian serve who will remain determined however have his youngsters experience childhood in an appropriate way. He makes sure that his children have something helpful to do consistently. In the first part of the day, they go to class, midmorning to strict classes and in the nighttimes to do fly-angling. To him, all the three exercises are very similar things. During angling, Norman and Paul include onto their heavenly characteristics. They comprehend the significance of elegance, concordance and persistence as they hold on to make a catch. Moreover, Tom needs his kids to learn profound connection among confidence and nature. I think my relationship with my dad identifies with Tomâ€⠄¢s relationship with his family. While Tom is a harsh dad who needs his youngsters to experience childhood in the correct manner, my dad is similarly harsh and will effectively ensure that I experience childhood in the correct manner. He needs me to go to chapel each time there is a chance, as he accepts, similar to Tom, that religion molds individuals to be acceptable individuals later on. In spite of the fact that we don't go fly-angling in my place, we are generally urged to go skating and playing b-ball. I accept my father when he advises us to utilize our time helpfully since it keeps us off doing terrible things. Moreover, staying dynamic causes us to find our gifts. Much the same as Norman, I am the oldest in our family and my dad ensures that I deal with my more youthful siblings and sisters when we are out. In spite of the fact that my more youthful kin are currently grown up and answerable for their own activities, I am constantly considered responsible, similar to Norman , to their activities. In any case, I like it since it causes me to become mindful with time. Tragically Paul decided to drop all the strict traits that he had learned and decided to drink and bet. It appears that there were no qualities at all scholarly by Paul or rather he disintegrates them through his lifestyle. The film delineates that plentiful life involves the little decisions we make each day that give us genuine bliss. In spite of the fact that Paul appreciated in his drinking binges with his companions, this was false satisfaction and he was set out toward fate. Paul speaks to the individuals in the family who won't follow family esteems and end up less beneficial and helpful throughout everyday life. My cousin, much the same as Paul, got snared on online video gaming when he set off for college. He couldn't focus on his investigations in the initial two years and in the process got horrible scores. We were unable to comprehend why he changed to such a damaging conduct re gardless of being raised on acceptable family esteems. Despite the fact that he appeared to appreciate gaming similarly as Paul delighted in drinking with his companions, I don't believe that he was having genuine bliss. Paul was simply having a figment that he was having the best of life when he was drinking. In like manner, my cousin thought he was messing around with gaming. Fortunately, my cousin understood his terrible and ruinous conduct when he went to third year and began focusing on his examinations. Else, he would have wound up wrecked simply like Paul. All in all, the film A waterway goes through it leaves an enduring impression in the brain of the watchers. The film is undoubtedly probably the best film that show the significance of good qualities throughout everyday life. The film is a decent

Agriculture and Global Environment

Effect of Increasing Demand for Food on the Environment The natural environment of the earth provides critical platform upon which all life based. Ecosystems provide regulating as well as supporting services that are essential for food production. Agriculture provides food to the rapidly growing global population of the world. It also remains the largest driver of environmental damage in the following fields: genetic erosion, conversion of natural habitats and species loss. Likewise, the environmental impacts of escalating food demand will depend on the direction which global agriculture takes.

Essay about The Criticism of Social Contract Theories

Tatum Schneidmiller Justice Theory Assignment #1 Ward Churchills criticism of social contract theory clearly applies to classic social contract theories that we discussed. However, Rawls adds the veil of ignorance concept to his more modern social contract theory. A) Explain the basics of Rawls and Churchills arguments and how they each criticize classic social contract theories. B) Discuss whether or not Churchills argument applies to Rawls modification and explain how and why it does and/or does not apply to Rawls theory. C) What remedies might you deduce from Rawls theory that would address the injustices toward American Indians? John Rawls, of the most important political philosopher, is primarily known for his theory†¦show more content†¦No one knows how much of their liberty they are giving up in comparison to what other people are giving up in a different area. Rawls says to â€Å"select the organizing principles of society as if they did not know what position they would be in within that society† in terms of â€Å"class position, generation, goals, life plan† (Jurik 2014). Rawls theory of a just society is made up of two principles: equal liberty and the difference principle. Equal liberty is where every person has an equal right to a fully adequate scheme of equal basic rights and liberties (Rawls, 1993, pp. 51). The difference principle is where any inequalities of economic or social nature must be related to positions that are equally available to all, and any inequalities must benefit the least advantaged person (Jurik, 2014). When it comes to criticizing classic social contract theories, Rawl criticizes Bentham’s theory of utilitarianism. It argues for the greatest good for the greatest number of people supposedly but Rawls felt differently. He believed that utilitarianism didn’t account for the differences in people. Rawls countered by proposing liberalism as a political doctrine. It would â€Å"assume that it is a characteristic feature of a free democratic culture that a plurality of conflicting and incommensurable conceptions of the good are affirmed by its citizens† (Rawls, 1999, pg.65). Winston Churchill was known for his criticisms that were centeredShow MoreRelatedâ€Å"Modernity Was an Abstract Belief System, Rooted in the Enlightenment. Which Drove Our Traditional Society Towards Technological Development, Industrialisation and Radical Social Change†? Assess the Impact of Modernity675 Words   |  3 Pagesand people be given the freedom to use their own intellect. Hobbesian social control theory was a ideological invention that came about during the pre 1750s. The social control theory is a view that a person’s moral and political obligations are dependent upon a ‘contract’ or an agreement among that to form a society in which they live in. However, social contract theory is rightly associated with modern moral and political theory and is given its first full exposition and defence by Thomas HobbesRead MoreKohlbergs Theory of Moral Development1236 Words   |  5 PagesKohlbergs theory of moral development proposes a series of three levels, divided into two stages each, that characterize the moral reasoning of human beings. Kohlbergs theory represented an important contribution to the psychological study of moral reasoning and its effect on behavior, but it contains a number of flaws and problematic assumptions. In particular, Carol Gilligan argues that Kohlbergs theory contains an inherently masculine bias, and that its vi ew of justice as a universal ethicalRead More Pateman On Locke Essays1259 Words   |  6 Pages For years social contract theorists had monopolized the explanation of modern society. John Locke was among those who advocated this theory of a collectively chosen set of circumstances. Carole Pateman, on the other hand rejects many of the pillars of the social contract and specifically attacks certain aspects of Lockes argument regarding paternalism and patriarchy. Pateman defends her idea that the individual about which Locke writes is masculine, instead of the gender-encompassing form of theRead MoreRousseau, Mill, And Constant Articulated By Unpacking Essay1663 Words   |  7 Pagespursue the general will. The general will is a key concept in Rousseau s The Social Contract. Rousseau defines the general will as the majority opinion of what is the most beneficial to the common interest without any influence from private interest. The first chapter of The Social Contract, opens with the famous phrase: â€Å"Man was born free, and he is everywhere in chains† (Book II, Chapter I of The Social Contract). These chains are the constraints placed on the freedom of citizens in modernRead MoreClassicalism vs. Positivism1546 Words   |  7 Pagesmore research occurring and new theories linking people and crime coming out everyday. Below the main field of criminology there are many subfields that have different theories and philosophies on what they believe link criminal behavior. Two of the main criminology perspectives are Classical Criminology and Positivist Criminology. Although these two are both studied in the criminology field, their views are distinctly contradictory from each other. These two theories and many others like them allRead MoreRawls Theory Of Justice1598 Words   |  7 Pagesjustice that serves the social contract theory more generally and abstractly than such social contract theories provided by Locke, Rousseau, and Kant. In contrast to Locke, Rousseau, and Kant, Rawls’ conception of justice does not provide a specific layout for the intricacies and structure of each social institution. His abstract concept of justness, however, provides the foundation from which a just institution must derive. Within Rawls’ theory of justice, he presents the theory of justice as fairnessRead MoreAdvantages And Disadvantages Of Social Contract Theory1351 Words   |  6 PagesThe term social contract represents implied agreements by which people form democracy’s and maintain a social order. This means that the individuals give up some of their rights to a government in order to receive security and social order. The social contract theory rationalizes why it is in one’s best interest to willingly give up their natural rights in order to acquire the many benefits provided by a social structure. I will argue that the social contract theory justifies the concept that stateRead MoreRousseau, Mill, And Constant Articulated By Unpacking Essay1656 Words   |  7 Pagespursue the general will. The general will is a key concept in Rousseau s The Social Contract. Rousseau defines the general will as the majority opinion of what is most beneficial to the common interest without any influence from private interest. The first chapter of The Social Contract, opens with the famous phrase: â€Å"Man was born free, and he is everywhere in chains† (Book II, Chapter I of The Social Contract). These chains are the constraints placed on the freedom of citizens in modernRead MoreThe Nature And Legitimacy Of State Authority908 Words   |  4 Pagesof the belief that men are naturally evil and in order to control their nature they must enter into a Social Contract. This essay will explore Hobbes’ thoughts on human nature in order to explain why a Social Contract in necessary. It will also look into how men enter into this contract and explore the nature and legitimacy of state authority along with my criticism of Hobbes’ Social Contract theory. 　　To Thomas Hobbes, the natural state of man was a state of war where every man is against each otherRead MoreAnalysis of the Sociological Theories1282 Words   |  5 PagesThe four sociological theories are (1) Functionalisms, (2) Conflict Theory, (3) Symbolic Interaction and (4) rational choice. Functionalism believes that each part of society works in its own way and that the whole is interrelated so that one feeds into the other and the whole works together harmoniously as a unit. The government, for instance, provides education and libraries for its citizens and citizens, in turn, pay taxes to the government so that the whole country profits. Schools provide education

Local Radio Station, Live 105, The Original Hangout Spot...

This is Kate here, reporting live from your local radio station, Live 105, the original hangout spot for Princeville residents to connect in real time, with real talk and real advice from real people. Now, let the show begin. Todays show will include your national, state, and local stories along with your daily weather forecast. And now for your National News, the Florida Winners of the 1.58 billion dollar powerball drawing stepped forward to receive their prize over a month after drawing. Reports say the Melbourne Beach couple came to receive their prize from the January 13th drawing. The couple has opted to take a lump sum of 327 million dollars. Maureen, girlfriend of David claims to have no plans for the money other that get a massage and retire. David claims to have lost 10 pounds from pacing the entire night after the couple discovered they were winners. Odds of having a winning ticket were placed at 1 in 292 million. Live 105s fun fact of the day is Child Protective Services, or CPS, is reportedly receiving 600 million more dollars yearly than school districts with similar student demographics. This information release has left twitter hashtag budget speech 2016 trending on twitter. And next in the news, Apple opposes judge s order to hack San Bernardino shooters iPhone, calling the directive â€Å"an overreach by the U.S. government†. A public letter, signed by Apple CEO Tim Cook and published Tuesday, warns that complying with the order would entail building a

Company Deals With Manufacturing Of Shoes â€Myassignmenthelp.Com

Question: Discuss About The Company Deals With Manufacturing Of Shoes? Answer: Introduction This study deals with suggesting two potential destinations for the company Bata where they should expand their operations. The Bata Company was started in the year 1990 and owned by 5 shareholders who had great passion for entrepreneurship (Bata.com 2017). The company deals with manufacturing of shoes, leather bags as well as belts. The company had opened many sales outlets in most part of the country. Bata Company purchases raw material that is mainly animal skins that turns into useful materials. The company shows interest in global presence where they will make their products available as well as get hold of customers both nationally and internationally (Bader, Gassmann and Ziegler 2014). The current segment had properly explained two potential destinations where Bata Company should start thinking of operating in the near future. The selected destinations are Japan and United States of America where the company does not have presence yet. Both the destinations are evaluated in ar eas such as cultural fit, market fit and strategic operations. There are vast difference present among Japanese culture and American culture. In order to plan for expansion in these countries, it is important to conduct market research so that proper information is gathered about the tastes, market trends, preferences and other vital attributes that will help the company for expansion purpose. After proper evaluating the factors, it is recommended that Bata Company should set up their expansion in United States of America and the country will give lot of opportunities and market presence (Xie and Li 2017). Background of Bata Bata is a private-owned company that operates in retail and manufacturing sector from the year 1894 (Bata.com 2017). Bata is one of the family-owned global footwear as well as fashion accessory manufacturer and retailer that are headquartered at Lausanne in Switzerland. The company is organized into three main business units. The company has retail presence of over 5200 retail stores in 70 countries. Discussion of two Potential Destinations where Bata can operate For this study, the potential destinations selected where Bata can go global are United States of America and Japan. These two countries are selected as potential destinations because Bata has not yet operated in these countries (Wheelen and Hunger 2017). United States of America is one of the federal republics that are composed of 50 states, 5 major self-governing territories and different professions (Bader, Gassmann and Ziegler 2014). The Capital of United States of America is Washington and largest city in USA is New York City. The used currency at USA is United States Dollar and population 325365189 by 2017. Japan is one of the sovereign island nations in East Asia. The population of 127 million at Japan makes it 11th largest populated country (Song 2014). The capital of Japan is Tokyo. Justification for going global to these selected destinations and examining the cultural and market fit Examining cultural fit in potential destinations Culture can be termed as the collection of deeply ingrained values as well as beliefs that drive behavior of an individual. To explain in detail, cultural environment means culture as a shared beliefs as well as values of Group (Shaver 2013). There is difference present in cultural fit in the selected destinations and it is explained below with proper justification: At United States of America, the cultural fit values are unique and interesting to know as it will help any company who desire to expand their business in these potential destinations (Samiee 2013). Bata as a company need to evaluate and understand how is the culture of American people or what are their preferences towards the products offered by Bata. To explain in detail, it is noted that Americans strongly believes in the concept of individualism. Americans consider themselves to be separate as individuals who feel that they have the control of their own lives rather than members of family, nation or religious group (Bader, Gassmann and Ziegler 2014). The next cultural values present in Americans are sense of equality. It was stated in American Declaration of Independence that all people are created equal and this belief had been present in them as their cultural values. They believe in equality and become uncomfortable with overt displays of respect like being bowed in front of a nyone. The next cultural values present in Americans are informality. They always behave informally with other people while talking. Americans believes in frankness and openness at the time of dealing with other people. In short, Americans believes in directness where problem can be solved by telling the person directly rather than using any other method to solve it (Regnr and Zander 2014). At Japan, their cultural fit is thoroughly rooted in all aspects of life and always impact family, work as well as social interactions. Japanese people are very helpful by nature. Family tie-ups are very strong in Japan where they live in joint families Some of the core values of Japan are thinking for others first, not giving up, respecting elders as well as working in a group (Peppard and Ward 2016). Examining market fit in potential destinations At United States of America, it is a fantastic market for expansion for company like Bata. US market has huge single market, open-minded buyers as well as access to fantastic tech talent from the greatest universities as well as Holy Grail of venture capital (Naidoo and Wu 2014). This study had been conducted to find out whether US market will be potential destinations for expansion of Bata as they want to go global and recognized all over the world. The advertising market of US is saturated. There is some of the modest priced advertising market hidden in USA but it very costly or expensive advertising market in and across the world. USA does not have more clever scientists or innovators as compared to rest of the world. They have better need for marketing activities. It is difficult for any company to enter into US market and start to attract local capital (Leonidou et al. 2015). Recently in Japan, they are suffering from weak GDP rates. In order to recover from the sluggish domestic economy, most of the Japanese companies are engaging in evaluating the opportunities to overseas countries such as China with its geographic and cultural advantages (Bader, Gassmann and Ziegler 2014). The economy of Japan had expanded at faster pace for more than 2 years with domestic spending that accelerates rapidly. Japan is shrugging from past decades in terms of growth and attempts to counter with a massive money printing programs in order to stimulate bank lending, investment from companies as well as buying among computers at the same time. There are several factors that in actual had been the reason for most recent growth in GDP that rises from domestic activity where consumer spending accelerated significantly. Japanese customers can be very demanding and have frequent changes in their tastes and needs as compared to that of Americans (Ang, Benischke and Doh 2015). It is for this reason why companies based in USA redesign or redevelop products so that they can succeed or can offer it to Japanese customers. After looking at the size of market of Japan, it is necessary to engage in substantial investments and it give rise to inherent risks at the same time (Bader, Gassmann and Ziegler 2014). To that, Japan has many strong local companies. In Japan, the people mostly do not welcome new competitor but engages in developing strategies to compete with the new entrants. It is important for any company who wish to expand to be ready for competing and have thorough knowledge of market and strategy development (Laufs, Bembom and Schwens 2016). Strategic capability, risk assessment and cost of Bata The strategic capability and risk assessment of Bata is explained in this section that will help in understanding how far they are ready to go global with their existing strategies (Andreu, Claver and Quer 2017). There are various challenges faced by Bata because of fast-changing market trends in the form of increased competition from the local players as well as increased threat from Chinese imports. Traditionally, Bata had targeted lower middle class as well as middle class segments of the society but now they are planning to expand and change their strategies so that they are well-recognized in and across the world (Laufs and Schwens 2014). Strengths Weakness Brand Image Strong financial position Recognized in most of the countries Best quality at reasonable price (Ang, Benischke and Doh 2015) Footwear for entire family Targeting all income segments Lacks proper planning of advertisement No variety in fashionable shoes No continuity of leadership (Bader, Gassmann and Ziegler 2014) Opportunities Threats Entering new segments of markets Capturing markets where no other potential competitor exists (Bader, Gassmann and Ziegler 2014) Acquired and partnership with small players New mediums for advertisements Innovative products Price war with competitors Political instability Customer dissatisfaction Economic threat Frequent change in consumer preferences (Ang, Benischke and Doh 2015) Strategic options of Bata There are primarily three strategic options of Bata that are explained as under: Manufacturing- One of the strategic options of Bata is manufacturing where the company uses regional expertise for meeting the needs of the product lines and they enjoys some sort of cost advantages. In addition, the company has the potential to deal in international markets that are beneficial to them in order to compete with the potential competitors (Huettinger 2016). Distribution- One of the strategic options of Bata is distribution where the company should give more value to their company-owned stores (Bader, Gassmann and Ziegler 2014). Giving important to company-owned stores will help the company to have control and manage the operations smoothly. The company should arrange more training sessions for the employees where proper explanation is given to the employees about the product quality that matches with frequent consumer preferences and market trends. The company even can enjoy profits from franchises but they should make sure that the employee working for that stores are well-trained and experienced; otherwise the companys image will be hampered in negative form (Hollender, Zapkau and Schwens 2017). Brands- One of the strategic options of Bata Company is brand recognition. The company should target middle as well as upper class (Bader, Gassmann and Ziegler 2014). The reason to that is lower class start preferring to purchase Chinese and local shoes. To that, Bata should try to continue their business and target upper middle class and provide them with better quality products at reasonable prices. The company should follow their traditional image and not focus upon fashionable footwear as it will change the strategy to large extent. The company should continue following their older strategy as they are well-known for their functional footwear for its reliability (Hitt, Li and Xu 2016). Environmental factors to enter potential destinations In order to understand the external environment of Bata, the best tool used is PESTLE analysis as it clearly talks about several relevant factors such as Political, economical, social, technological factors (Bader, Gassmann and Ziegler 2014). These factors are mentioned below with proper justification: Political factors- It is difficult to expand in other countries due to strict rules and regulations that are present. There is government stability that acts as one of the political factors of Bata. Huge market pressure is there for the company as far as sales is concerned. To that, the company faces stiff competition from local and Chinese products that operates in footwear industry (Hitt 2016). Economical factors- Bata faces several economic factors that restrict further international expansion for the company. Most of the buyer looks for branded shoes. Bata fails to target the women and kids segments. Bata has huge consumer market to deal with (Hill, Jones and Schilling 2014). Social factors- Frequent changes in the lifestyle of consumer or buyers is one of the social factors that need proper attention by the company (Bader, Gassmann and Ziegler 2014). Trends in fashion are increasing each day but Bata believes in reliability and does not focus on offering fashionable shoes to the target customer. Their main focus is on reliability and durability of shoes. There is frequent change in buyer behavior that pretty much become difficult for company to understand at faster pace. Other social factor includes advertising, media as well as publicity (Hill and Jones 2013). Technological factors- There had been increase in technology recently that defines technological factors faced by Bata Company. In addition, upward shift in innovation as well as manufacturing maturity is other technological factors that need urgent attention by the company (Hennart and Slangen 2015). The above are the external environment analysis that is faced by Bata. The next segment explains micro analysis so that there is clear understanding on the current position of Bata Company. Customers- Bata Company targets a wide range of customers that include police, army and other individuals from all locations. The company deals in wide range of products that are offered by them. The company believes in offering good quality products with best prices that means price-quality ratio is excellent as in case of Bata Products (Golbatenmofrad and Zhou 2017). Competitors- Bata Company faces stiff competition from other footwear brands such as Puma, Reebok, Adidas, Reebok and Woodlands (Bader, Gassmann and Ziegler 2014). Suppliers- Bata Company needs raw materials such as PVC soles and animal skin. The company gets supply from China and other local cottage industries that eventually supplies raw materials to the company (George and Iravo 2014). Audit of Bata Company The Internal Audit Department of Bata Company aims at providing assurance of adequate as well as effective process of internal control and functioning in an effective way so that the assets are safeguarded and there is proper recording of accounts (Frynas and Mellahi 2015). The auditing department makes sure that the accountings records are maintained and financial information are reliable without any misstated figures. The Audit Department confirms transparency in all the auditable entities. In case of pre-audit, it means carrying out all the operational checks. As far as post-audit is concerned, it means conducting internal control review as well as physical verification on different audit functions. To that investigation means conducting audit functions through review in any of the specific area of audit function by the concerned audit entity (Ethiraj, Gambardella and Helfat 2016). Ethical conduct and corporate social responsibility at Bata Company Bata Company is famous for their traditional and authentic products they offer and being the good corporate citizens as well as contributes to the well-being of the countries and communities as a whole (Ang, Benischke and Doh 2015). The company believes in contributing to the members of the community where they operate by providing employees with a safe as well as healthy work environment. To that, the company is committed that the operations are conducted ethically and in compliance with applicable laws and regulations. The company is concerned with the environmental safety related issues (De Villa, Rajwani and Lawton 2015). Recommendation on selecting destinations that best fit for market entry for Bata After analyzing all the important aspects in the study, it is now important to recommend one potential destination where Bata should expand their operations so that they get global recognition and generate more profits as well. Before suggesting a potential destination, it is important to find out why Bata not has any outlets in the United States of America. The reason to this question is Bata products is not that much good as compared to other shoemakers or competitors at the time when someone talks about shoes, sneakers or casual wear and footwear. Bata is famous in India and mainly segmented among the middle class people (Ang, Benischke and Doh 2015). The company produces decent shoes for kids at cheaper prices. Bata proves to be dominating brands in footwear in Asian countries. In that way, Asian countries are different from US market and that is the reason why Bata had not yet decided to expand the business in US. It is recommended to Bata Company that they should expand their operations in United States of America and this will be one of the potential destinations markets that will help the company to gain more market share. Japan is also a potential destination for expansion purpose but comparing it with USA, Bata should start making strategies to expand in USA. In the previous assignment, it is suggested that Bata Company should select Export strategy as it will be easier way to venture into global market. In this way, the Company should start exporting their products to USA and start targeting their customers. Export strategy will be best among licensing, franchising and joint venturing. The reason for selecting Export strategy is that the strategy does not need several procedures to undertake (Ang, Benischke and Doh 2015). Bata Company wants to expand their operations and ready to go global, then the potential destination selected for the company is United States of America. It is one of the toughest decisions to decide the potential destinations for further expansion by any company as it come along with risk, uncertainty and many more challenges that cannot be avoided or predicted during initial stages of operation (Brouthers 2013). The main requirement for expanding any business is the product or brand (Brouthers 2013). Bata Company already has an existence in many countries. US market is extremely competitive than any of the other market. Barrier to entry in US market is difficult as there are already so many competitors present in the footwear industry. But, as Bata is a known brand, they can take the risk to enter the US market and try to go global. Before entering into US market, it is important for the company to have good traction in the country that they are planning to operate. Bata Company should make sure that their product has Unique Selling Proposition so that they can compete with the other global and local brands. To this, Bata has its Unique Selling Proposition as they believe in durability and longevity of the footwear that people are wearing. Therefore, strong references help in product legitimacy at the time of entering into foreign markets (United States of America) (Barney 2014). As a whole, it is recommended to Bata Company to provide sales discounts and free samples to influence more sales in the destination that is selected for expansion purpose. In USA, the company should make strategies to lower their price level to attract more customers. The company needs to invest in advertising and promotional activities so that people based in USA are aware of the new market entrant. The company should build awareness among the potential users of the particular type of footwear product that is liked by the Americans. The company need to change their strategy of producing or manufacturing classic or reliable footwear, rather they should now bring more design, color and combination of both so that they can compete with other global and local brands of USA. The company can even merge with local brands to expand more segmentation. The company should work upon their weakness area and try to enhance their strengths so that they can very well manage to enter the new market of USA. To that, the area of weakness faced by Bata Company are insufficient lack of development because of rapid changing needs and preferences of consumers, lack in promotional activities as well as downward trend in quality. This weakness should be handled at top priority before thinking to expand in USA because the county is highly competitive and entering in this market need best products at prices that can be affordable by the Americans. The strengths of Bata Company are distribution system as well as vertical integration. To that, it is important that Bata Company should take corrective actions to minimize the risks as far as possible. Conclusion At the end of the study, it is concluded that Bata Company is a well-known footwear brand that has strong market presence and financial position. The company decides to go global and plans to evaluate between two potential destinations as to which country will best suit for their current product offerings. On analysis, it is found out that United States of America will be the best suited destinations where Bata Company can export their products and gain profits from the customers. Exporting is the best strategy to venture in the global market. It is a known concept that foreign investment proves to be the best approach that help countries, both host and source country. The company under study had been famous for decades and enjoys strong capital base as well as human capital. 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